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Wednesday, 4 December 2013

Tata Docomo launches two WhatsApp data packs for pre-paid GSM customers

  • Wednesday, 4 December 2013
  • Tata Docomo launches two WhatsApp data packs for pre-paid GSM customers

    Tata Docomo has ties up with the mobile messaging app WhatsApp to launch two unlimited data packs for its pre-paid GSM customers.

    "These data packs will enable Tata Docomo prepay GSM customers to enjoy the hugely popular WhatsApp with specially customised value for money data plans and with unlimited use," the company said in a statement.
    Tata Docomo said that the packs, valid for 15 and 30 days, are targetted at price sensitive pre-paid customers who just want to use WhatsApp for communication and don't want to spend on data usage, The two packs have been priced at Rs 15 and Rs 30.

    Tata Docomo conducted an independent research and came to know that users need customised data offerings and want to pay only for the applications that they consume.
    Tata Docomo Head VAS Marketing Rishimohan Malhotra said."Standing tall on the fundamental tenet of simplifying consumer's life, dedicated WhatsApp data packs serves up a hassle-free experience for our consumers with a clear focus on enriching the data experience,"
    "This partnership allows us to tap into Tata's market presence in India and continue WhatsApp's significant growth as the global leader in the mobile communication space," WhatsApp Co-Founder Brian Acton said.

    WhatsApp has 30 million monthly active users in India. In August WhatsApp revealed that it had crossed 300 million active users globally. During the same time the company also revealed that the app processes 11 billion sent messages and 20 billion received messages, or 31 billion total on a daily basis.
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